The projects below showcase my skills as a designer and eye for branding.
I have technical proficiency in the Adobe Creative Suite, Digital Audio Workstations, HTML and CSS, Figma, and photo/video capture and editting.
Groovy Schmoovy is a platform for all-things-creative - records, sample packs, clothes, photography... you name it!
Visit Groovy Schmoovy to view an e-commerce website that was built from scratch using Shopify's "liquid" language.
My Role
Founder
All-things-creative
Deliverables
Logo & Branding Package
E-Commerce Website
Client
Groovy Schmoovy Records
As Design and Creative Lead, I was responsible for all physical and digital graphic, photo, and video assets. Below is a small selection of work which demonstrates my ability to work within the confines of a brand while adding my creativity and unique perspective.
Visit Lepp’s Daily Market Instagram Account to view all video assets (posts from May 2021 through July 2022).
My Role
Creative and Design Lead
Deliverables
Packaging and Signage design
Social Media
Budgeting
Client
Lepp's Daily Market
Abbotsford Hospitality Group
As a kid I was really into sports, but as I started playing music, sports took a back
seat… Semi Athletic was born. I chose to release music under a pseudonym because it stimulates an imediate word-association response in the audience,
acts as a creative catalyst for marketing and content creation, and allows for expansion and growth without being ties to an individual.
Visit Semi Athletic to view a website that was built from scratch.
The social media content goal was to bring awareness of the new Semi Athletic project and
engage followers with a call to action to promote organic growth through re-shares.
Having a call to action, such as the taste-maker 2.0 video, encouraged listeners to add my
songs to 387 individual Spotify playlists.
My Role
All-things-creative
(graphic design, video editing, strategy)
Deliverables
Branding package
Social media content
Hand screen-printed t-shirts
Client
Groovy Schmoovy Records
The focus of my 2019 internship with Single Lock Records was on developing their visual identity. A problem with the original official Single Lock logo was scalability; when scaled down to the size found on vinyl sleeves and CD cases, the logo would distort and lose definition. A hand-drawn logo designed for a t-shirt was also often used, however, it was constrained to a single vector file that could not be easily adapted for other content.
My goal in working on the visual identity was to keep the charm and homemade touch of the hand-drawn logo while refining the rough edges to make it usable and scalable for any application.
Continuing with the success of the hand-drawn approach, I developed a custom font based off of Futura PT, Single Lock Records’ choice for current branding. The process involved drawing each glyph by hand on paper, scanning and converting the drawings to vector files, and final formatting to create the font in Glyphs Mini by editing kerning, spacing, size, and more. An example of the font in use as well as a type specimen is shown below.
My Role
Intern
Deliverables
Custom hand-drawn typeface
Packaging postcard
Sampler CD design and project lead
Client
Single Lock Records
Below is a sample of freelance design work completed in the past year.
My Role
Project-dependant - includes graphic design, branding packages, video editor, & content lead
Clients
Odyssey Movement
Valley Mixer CSA
Tyler Weibe Fitness
Duet Partner
Market
One Media Group
Abbotsford Community Foundation